|Art Credit Joni Rae|
While on pregnancy bed-rest I was searching the internet for videos and information on breastfeeding in an effort to learn as much as I could about breastfeeding. I was so afraid I would be unable to breastfeed that I began to research every possible problem so that I would know how to fix any that could happened. That is when I came across the Sesame Street videos from the 70's and 80's depicting breastfeeding. I thought to myself, "I would love to see those come back to television." Recently, after endless news stories regarding nursing mothers being publicly harassed while breastfeeding, I blogged asking Sesame Street to bring breastfeeding back.
Even though I grew up around breastfeeding, I was very fearful of not being successful. Everyone tells you how difficult it is and that it hurts. I could not imagine the stress I would have felt if I had never seen breastfeeding as part of normal life. Because I grew up around it I was very comfortable with the idea of breastfeeding, I was just afraid I would not be successful at it.
I was unable to attend the Target-nurse-in that was recently publicized, so I published this Sesame Street concept on my blog. I then shared my post with the 7000+ members of the Target-nurse-in Facebook group. A fellow mom, Jessica, was inspired to team up with me by starting the "Bring Breastfeeding Back to Sesame Street" petition and adding it to my blog. Michelle, the motivation for the Target-nurse-in, helped to kick start "Target - Bring Back Breastfeeding to Sesame Street" by coordinating a group of about 20 moms to hit the ground running and post the blog and petition all over Facebook and Twitter.
After gaining some momentum, the group of moms contacted larger parenting pages and asked them to join the vision and repost our work. Soon, other bloggers joined in and "Bring Breastfeeding Back to Sesame Street" went viral. Gena Kirby from Progressive Parenting did an online radio show dedicated to this movement and to nursing moms who are being victimized more and more frequently. Seeing the overwhelming need, Annie from PhD in Parenting posted an article on www.Care2.com asking for a call to action.
Bettina Forbes from Best for Babes, a non-profit foundation dedicated to "Beating the Booby Traps that prevent Moms from achieving their personal breastfeeding goals.", Put out a call to pediatricians across the country asking for there support. That is exactly what we got.
See the post from Best for Babes.